The Imagine Group
Prepared for Love's Travel Stops

Love's. 680+ Locations. One Partner.

The execution layer that turns approved concepts into correct, location-specific activation across every Love's site.

Think.Make.Scale.
The Love's Opportunity

Love's is at a strategic inflection point.

With 680+ locations across 42 states, a $700M Road Ahead plan of new builds and remodels, a growing foodservice platform spanning Love's Fresh Kitchen and 20+ QSR concepts, plus loyalty, retail media and alternative energy, the number of in-store communications to get right is multiplying faster than ever.

680+

Locations across 42 states

$700M

2026 Road Ahead investment

20+

QSR & Fresh Kitchen concepts

The question on the table: how does Love's translate approved brand standards and campaigns into accurate, location-specific execution across 680+ dissimilar sites — reliably, and at speed?

Imagine's answer: a controlled path from approved concept to correct site execution — proven through a focused pilot.

The Approach

A Diagnostic Built to Answer the Right Questions.

Workstream A

Standards & campaign operations

Workstream B

Production, kitting & fulfillment

01

Lifecycle

Map the communications lifecycle from brand calendar to site closeout: every handoff, approval and manual touchpoint.

02

Intake

Review how campaigns and remodel/new-location packages are scoped, inputs supplied and artwork finalized — and where late changes originate.

03

Profiles

Assess site-attribute maintenance across banners and formats, exceptions, local ordinances and the execution documents each location relies on.

04

Temporary Comms

Remodel-closure messaging, mobile-facility and temporary-service signage, and grand-reopening kits that keep sites selling through construction.

05

Kitting

Kit and carton engineering, substrates, pack-out efficiency and the on-site install experience.

06

Logistics

Direct-to-site, zone-skip and DC scenarios, plus transition and contingency planning.

The diagnostic gives Love's the facts to govern execution across dissimilar sites — and a controlled path from approved concept to correct site.

Imagine Studio

Concepts brought to life for iconic brands.

Frigidaire Stone Baked Pizza appliance demo showroom
Frigidaire
Fleet Farm fuel station exterior branding
Fleet Farm
Target Just Arrived summer pop-up retail truck
Target
Sprouts Farmers Market deli counter concept rendering
Sprouts
Chubbies beach-themed apparel shop-in-shop with VW bus
Chubbies
7-Eleven Jurassic World Spinosaurus building mural
7-Eleven
Starbucks Reserve coffee bar with sunburst feature wall
Starbucks
Bojangles racing-themed dining room with mascot and race car mural
Bojangles
TaylorMade Qi35 tiered retail display tower
TaylorMade
GameStop trading card game shop-in-shop with play table
GameStop
Checkers drive-thru restaurant exterior rebrand
Checkers
In-store floral shop concept rendering
Target
Midea appliance trade-show booth with modeled home vignette
Midea
Adidas athlete brand mural in corporate environment
Adidas
TJX Winter Village holiday retail concept
TJX
Callaway Apex golf club retail merchandising display
Callaway
Frigidaire Stone Baked Pizza appliance demo showroom
Frigidaire
Fleet Farm fuel station exterior branding
Fleet Farm
Target Just Arrived summer pop-up retail truck
Target
Sprouts Farmers Market deli counter concept rendering
Sprouts
Chubbies beach-themed apparel shop-in-shop with VW bus
Chubbies
7-Eleven Jurassic World Spinosaurus building mural
7-Eleven
Starbucks Reserve coffee bar with sunburst feature wall
Starbucks
Bojangles racing-themed dining room with mascot and race car mural
Bojangles
TaylorMade Qi35 tiered retail display tower
TaylorMade
GameStop trading card game shop-in-shop with play table
GameStop
Checkers drive-thru restaurant exterior rebrand
Checkers
In-store floral shop concept rendering
Target
Midea appliance trade-show booth with modeled home vignette
Midea
Adidas athlete brand mural in corporate environment
Adidas
TJX Winter Village holiday retail concept
TJX
Callaway Apex golf club retail merchandising display
Callaway

A full suite of creative services.

Strategic Consultancy

Trends, insight and market research that ground every concept in real shopper behavior.

Brand & Experience Strategy

Brand analysis and experience strategy that translate goals into purposeful design.

Graphic & Experience Design

Ideation, visual merchandising and graphic design that bring environments to life.

3D Models & Renderings

Modeled experiences and photoreal renderings that de-risk decisions before build.

Design Engineering

Engineering permanent displays and fixtures built to last and ready for production.

Prototyping & Cost Estimating

Rapid prototyping and transparent cost estimating from concept through delivery.

03 / Activations

Activations that move traffic — and emotion.

We create in-store experiences that stop travelers in their tracks, generate social media buzz, and drive repeat visits. From entertainment collaborations to seasonal theater, we turn travel stops into destinations.

Entertainment & Brand Collaborations

Entertainment tie-ins and brand partnerships that turn high-traffic travel stops into must-visit destinations and generate social buzz.

Seasonal Theater

Immersive seasonal transformations that create urgency and excitement at key calendar moments.

Foodservice Launches

In-store experiences that support Love's Fresh Kitchen and 20+ QSR concept rollouts — from launch signage to kiosk and order-ahead moments.

7-Eleven store transformed into a Jurassic World experience with dinosaur
7-Eleven × Jurassic World
Sonic the Hedgehog 3 in-store activation display
Sonic the Hedgehog 3
Boost Mobile branded mobile tour truck activation
Boost Mobile Mobile Tour
Featured Case Study—7-Eleven × Jurassic World Takeover

Three 7-Eleven locations were transformed into immersive prehistoric worlds — with towering dinosaurs, thematic signage, and exclusive themed products. The result: a cultural moment that earned national press coverage and generated massive measurable impact.

81M+

Total Paid Impressions

15.6M

Social Reach

175.9M

Earned Media Impressions

22.9%

Email Open Rate (above benchmark)

Operational Excellence

Better Boxes. Better Materials. Better Economics.

A 150-piece kit is a receiving, staging and installation problem before it is a print problem.

Kit & Carton Engineering

Contents, dimensions, labeling and pack-out sequenced by zone, fixture and campaign duration — less damage, fewer missing items, streamlined freight logistics, faster installs.

Substrate & Materials Analysis

Quality, durability, install ease, recyclability and cost reviewed for tier-appropriate substitutions — the approach behind the 7-Eleven yellow-tag material change, once Love's specs are confirmed.

The Right Kit to the Right Store — Reliably.

Judged on total delivered cost, delivery reliability, handling touches, late-change flexibility and traceability.

Direct-to-Store

Centralized print and kit shipped straight to each location. Best for speed, simplicity, tracking and stores without distribution infrastructure.

Zone-Skip

Consolidated freight injected closer to destination clusters — may cut transit variability and parcel cost in dense regional markets.

Love's DC

Communications materials consolidated into Love's distribution centers — requires assessing DC handling capacity, storage and service-level ownership.

Hybrid

Direct-to-store for time-sensitive, complex or new-store programs; DC-to-store or zone-skip for standardized high-volume phases.

A logistics assessment gives Love's data — not assumptions — to choose the right distribution model.

Full Capabilities

Every Capability Love's Program Needs — Under One Roof.

Thirteen capabilities, four groups, one accountable partner. Love's does not have to buy all of it.

Design & Activation

  • Studio creative & campaign design
  • New-store opening kits
  • Private-label visual merchandising
  • Store decor (design, production, installation)

Production & Print

  • Variable print & print on demand
  • Substrate & materials analysis
  • Direct mail production and fulfillment

Kitting & Distribution

  • Pick-to-light kitting
  • Kit & carton engineering
  • Logistics assessment and distribution modeling

Technology & Field

  • Dotti phase-management platform
  • Dotti Shop self-service reorders
  • Site surveys, profile audits and execution-compliance verification

Think. Make. Scale. — one program, one standard across 680+ locations.

Scale & Proof

Capabilities & Scale

0

Sq Ft Total

0+

Team Members

0

NA Facilities

0+

Love's Locations

$0M

Road Ahead Plan

Selected Case Studies

Meijer case study
Meijer
67%

Lead time reduction

300% remodel capacity increase

Target case study
Target
5,000+

Packages at 1,900+ locations

30-35% material savings

7-Eleven case study
7-Eleven
13,000+

Locations served

National POP Program

Engagement Model

Six Stages. One Direction.

Each stage produces a decision-grade output before the next begins. Discover. Design. Pilot. Scale.

01Align

Scope, stakeholders, decision criteria, data needs.

Output: Project charter, workplan and data request.

02Discover

Map planning, production, kitting, fulfillment, site profiles and execution.

Output: Current-state assessment and pain-point baseline.

03Analyze

Materials, kit engineering, logistics, technology and workflow.

Output: Findings, future-state options and the business-case framework.

04Design

Future-state operating model, Dotti use cases, governance.

Output: Blueprint and implementation roadmap.

05Pilot

Test a workflow, kit, fulfillment or platform change.

Output: Measured pilot results and a scale recommendation.

06Scale / Transition

Implement the chosen model, protect communications continuity — phased deployment and a managed transition plan.

Output: Full deployment or managed transition.

Love's does not have to decide everything today. The discovery is how we build the business case together.

Love's. 680+ Locations. One Partner.

Three steps to get started.

01

Align

A working session to confirm the Road Ahead execution priorities, what success means — cost, cycle time or internal resource — and who owns the end-to-end communications process today.

02

Stand Up the Diagnostic

Workstream A maps the communications lifecycle with Marketing, Operations, Foodservice, Store Development, Media and Field. Workstream B assesses production, kitting, materials and logistics.

03

Pilot

Test one program end to end — a Dotti-managed campaign, an engineered kit, or a distribution scenario — and measure it before anything scales. We recommend starting with one opening or remodel market.

The execution layer that serves Love's growth — from approved concept to correct site.